Core Values
Technical Authority
A team of senior engineers and industry experts provides in-depth product reviews, specification analyses, and usage tutorials to guide informed decisions.
Example: For smartphones, we publish the Pakistan 5G Phone Buying Guide, recommending devices optimized for local network conditions and user needs.
Authenticity & Quality Commitment
Official partnerships with global brands like Samsung, Huawei, Xiaomi and local manufacturers such as Dawlance and Orient ensure 100% genuine products.
The "Master’s Selection" process tests each product for performance, durability, and local adaptability—e.g., air conditioners optimized for Pakistan’s high-temperature environment.
Efficient Logistics & After-Sales Service
Collaboration with top logistics partners like TCS and Leopards enables nationwide delivery within 72 hours, with last-mile coverage for remote areas.
Services include 15-day no-questions-asked returns and "Ustaad On-Site Repair," addressing customer concerns comprehensively.
Tech Inclusion
Catering to Pakistan’s 67% smartphone penetration rate and 33% feature phone users, we offer trade-in programs to help low-income groups upgrade devices.
Free online technical courses, such as Basic Mobile Repair for Beginners, are launched in partnership with local training institutions to promote digital literacy.
